In a universe of constant and accelereted changes and seasonal trends, what made you turn to sustainable, slow fashion?
I believe the future of fashion is sustainable - The fashion industry is one of the most polluting in the entire world, and I truly believe we still have to re-think it somehow. I decided to cover everything from the beginning, from fibers to care labels and production methods, to improve our footprint on the planet and to keep the wearer of our garments free from any toxic materials or chemicals.
Who is the woman who wears By Signe?
Our collections are inspired by stories of women, and in line with the company’s vision, our newest collections are keeping the values of the natural woman and the simplicity in her urban everyday element within a modern culture and these days environmental changes.
We are offering minimalistic, clean and timeless essentials made to last for several seasons in any basic wardrobe.
There is an impeccable Scandinavian feel about every By Signe collection. Please tell us about what influenced the AW16 collection.
As mentioned above, the collections are inspired by stories of woman, and this one is too, inspired by strong independent women through time. I love old books and descriptions of how these women move and act in their environment. The idea is to keep the values of the natural woman in her everyday element, which gives an urban, minimalistic and Scandinavian feel throughout the collection.
The key items for this season would probably be a silk slip dress layered over an organic tee for both everyday and party wear. Our black high-neck sweat is definitely a must-have too.
Quality time is a precious commodity these days. Ideally how do you spend quality time?
I spend a lot of time working, but when I have a bit of time off, I like to spend it with my friends and family.